Brand Management

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Mr. Abhay Kumar Suman
Mr. Abhay Kumar Suman ( Organizing Committee)
Designation Marketing Manager
Membership Code IME-0616-MGT-UP-S2158 Valid upto:
Areas of Expertise Branding, Positioning, Healthcare, Hospital Marketing, Customer service, Advertising, Management, Social media marketing, Online marketing, Public Relation.
 To make plans and supervise the activities of the Hospital programmes, Health Check-up camps, CME, talks and works as key contact with Management, Marketing partners and Doctors.  Creation of all in house graphics and advertising e.g. Departmental promotion signages, standy, Visual merchandising, Legal and NABH signages display etc.  Providing creative inputs in developing promotional mix, Web site designing, visual aids, multimedia presentation, technical write-ups, information brochure, press advertisements, commercial ads and advertorials.  Co-ordination with advertising /media agencies for promotional planning and implementation.  Execution of advertisement for Outdoors, Hoardings, Way finding, Press media, Radio, direct mail programmes, Web & Print Content Development  Supervising the operation of Social Media Marketing, Web site, Group SMS, Tele calling etc.  Monitors and owns the complaints enquiries, feedback form and other CRM.  Conduct Market research and provide market analysis to higher management.  Conduct Photo & Video shoot for the use of different promotional material.  Provide training to the new joining and Summer trainee.  Organized guided tours for special interest groups and VIPs.  Taken initiative and started OPD clinic with Star Hospital at Gorakhpur, U.P.  Preparation of annual marketing plans & budget.  Evaluate and approve promotion expenses, ensure optimum allocation of promotion expenses and keeping the track of return from promotion expenses.  Customer Facilitation  Work as a key member of all the major events of Hospital. • As a Team member, involved in the process of Tie-up with Apollo Hospital Group (technical collaboration), Haffeez Contractor (Architect) & Larson & Turbo (construction). • Conduct Market survey of Primary & Secondary Cities regarding Hospital, Doctors, new development, new equipment, Competitors, facilities etc. • Involved in the process of procurement of Land, NOC from different govt. agencies, Coordination in Construction, Photo Shoot etc. • Developed Marketing Strategy for pre launching activities, Advertising plan, Hoarding plan, Media plan. • Apollo Colombo visit for a business tour and training programme. • Plan and execute all the major events like Hospital Launch, Bhoomi Pujan, Annual Day etc. • Get Training at India’s Leading Hospitals like Apollo, Ruby Hall Clinic, Escorts etc. • First prize for the “Best performer of the week contest” in Shoppers’ Stop. • 9 times “First Citizens Club Membership” target achieve (7 times in top 3) at Shoppers’ Stop. • Colombo visit from Sahara Hospital for business tour. • Exclusive Green Card Holder in Sahara India Pariwar. • Exclusive Member of the Com Team in Sahara India Pariwar. • Life time member of Lucknow Management Association.

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