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Dr. PALLAVI (JOSHI) KAPOORIA
Dr. PALLAVI (JOSHI) KAPOORIA ( Editorial Board)
Designation Assistant Professor (Department of MBA), Sri Atal Bihari Vajpayee Govt.Arts & Commerce College, DAVV, Indore
Membership Code IME-0617-MGT-MP-P3570 Valid upto:
Areas of Expertise AREAS OF ACADEMIC INTEREST Brand Management, Advertising and PR, Marketing Communications, Customer Relationship Management, Retail Management, Consumer Behaviour, Marketing Management, Corporate Governance and Work Ethos, Human Relations Management, Managerial Skills. Life Skills -Stress Management & Emotional Intelligence
A passionate academician, a debut author & an aspiring life-skills trainer with varied and rich experience of 14 years (8 years of Research & Teaching along with 6 years of Industry experience); Managing the wide gamut of Industry institute interaction for enhancing the corporate relations for the academic institution. As an aspiring life-skills trainer, have been engaging and conducting training sessions & guest lectures on essential life-skills as Resource Person.

AREAS OF ACADEMIC INTERESTS

Brand Management, Advertising and PR, Marketing Communications, Customer Relationship Management, Retail Management, Consumer Behaviour, Marketing Management, Corporate Governance and Work Ethos, Human Relations Management, Managerial Skills.

RESEARCH & PUBLICATIONS

 

ISBN BOOK (2018)
1. Authored an ISBN book titled “Customer Relationship Management: Key to Customer
Sovereignty” published by Idea Publishing ,New Delhi (ISBN No. 978-93-86518-35-4)

 

Refereed & Indexed Journals

  • 2018
  • 1. Pallavi Kapooria (2018), “ Brand Enhancement & Value Creation through Product Innovation”, KAAV International Journal of Economics, Commerce & Business Management, Vol. 4/ISS-4/MA42,Ch 20, pp.113-117 Approved by UGC (ISSN No.2348-4969 IMPACT FACTOR : 7.8902)
  • 2017
    2. Pallavi Kapooria (2017), “ Capturing Moments of Truth in CRM Journey: Analysing the role
    of Marketing Analytics & Big Data Management”, KAAV International Journal of Economics,
    Commerce & Business Management, Vol. 4/ISS-3/MA42, pp.242-247 Approved by UGC
    (ISSN No.2348-4969 IMPACT FACTOR : 7.8902)

3. Pallavi Kapooria (2017), “Corporate Governance & Firm Performance : An Empirical Analysis with Dummy Variables”, International Education & Research Journal, Vol. 3(5), pp. 157-159

Approved by UGC http://ierj.in/journal/index.php/ierj/article/view/1011/972

(ISSN No. 2454-9916   SJIF IMPACT FACTOR: 4.064)

 

4.  Pallavi Kapooria (2017), “Creative Insights for Disruptive Innovation: The Power of Strategic Differentiation”, PACE  Journal of Research,  Vol.6 (1), pp. 28.

(ISSN No. 0976-0938)

2016

  1. Kapooria Pallavi (2016), “The Changing Luxury Landscape : Opportunities & Challenges of Indian Luxury Market” Indian Streams Research Journal, Vol. 6(6), July 2016

    (ISSN No. 2230-7850        IMPACT FACTOR: 4.1625)

     

  2. Kapooria Pallavi (2016), Value  Creation through Corporate Nuptials : Case of Microsoft-LinkedIn Acquisition” Review of Research, Vol. 5(9), June 2016

    (ISSN No. 2249-894X            IMPACT FACTOR: 3.1402)

     

  3. Kapooria Pallavi (2016), “Entrepreneurship Development & Management Education: A Critical Evaluation”, Research Link, International registered Journal, Issue 142-A, Vol.14 (11), pp.     , January 2016

    (ISSN No.0973-1628     IMPACT FACTOR: 2.782)

     

  4. Kapooria Pallavi & Sumbria Satish (2016),HR Branding: Analyzing the Role of HR in Strategic Value Creation”, PACE Journal, July 2016 issue

    (ISSN No. 0976-0938)

     

    2015

  5. Kapooria Pallavi (2015), “Regaining the Brand Value : An Analysis of Maggi Fiasco”, Global Journal for Research Analysis, Vol 4 (12), pp. 242-242, Dec 2015

    http://worldwidejournals.com/gra/issues.php?m=December&y=2015&id=47

    Approved by UGC

                 (ISSN No 2277-8160       IMPACT FACTOR: 3.1218)

     

  6. Kapooria Pallavi and Sumbria Satish (2015), “Industry-Academia Interface: an Overview of Employability Gap”, Global Journal for Research Analysis, Volume-4, Issue-2, pp. 125-126, Feb 2015.

    http://theglobaljournals.com/gra/issues.php?m=February&y=2015&id=36

    Approved by UGC

    (ISSN No 2277 – 8160     IMPACT FACTOR: 1.5408)

     

  7. Kapooria Pallavi and Sumbria Satish (2015), “Employability & Skills Gap Analysis: An Overview of Literature Review”, International Journal Of Marketing, Financial Services & Management Research,  Vol.4 (2), pp. 1-6, Feb 2015.

    http://indianresearchjournals.com/CurrentIJMFSMRIssue.aspx

    (ISSN 2277-3622               SJIF IMPACT FACTOR: 3.454)

     

     

    2014

     

  8. Kapooria Pallavi, Sharma R C and Kaul Deepak (2014), “Compliance of Corporate Governance & Its Impact on Firm Performance: An Empirical Analysis with Dummy Variables”, International Journal of Research in Commerce & Management (IJRCM), Vol. 4 (6), pp.9-12, June 2014. www.ijrcm-4-IJRCM-4_vol-4_2014_issue-06-art-03%20(1).pdf

    Approved by UGC

                 (ISSN No. 2231-5756)

     

     

    2013

  9. Kapooria Pallavi, Sharma R C and Kaul Deepak (2013) , “Impact of Corporate Governance on Firm Performance : An Empirical Analysis of IT and Manufacturing Sectors” , Global Research Analysis, An International Indexed Journal, vol. 2 (6), pp.123-124, June 2013

    www.theglobaljournals.com/gra/file.php?val=ODgx%E2%80%8E

    Approved by UGC

                 (ISSN No. 2277-8160   IMPACT FACTOR (2012) : 0.2714)

  • Non-Refereed & Indexed Journals with ISSN No.

 

  1. Kapooria Pallavi and Singh Rajendra (2014), “Diffusion of Social Media in Marketing Communications : An Analysis of Healthcare Sector”, International Management Journal, Vol. 1, pp.86-90, January 2014 

           (ISSN No.2320-9658)

  2.  Kapooria Pallavi & Singh Rajendra (2013), “An Insight into Strategies & Future Trends in Social Media Marketing”, Bauddhik, Journal of Management, Vol.4, No.3, pp. 102-108, Sept – Dec 2013 issue www.chimc.in/vol-4_sep/INDUSTRY-      AREA%20ANALYSIS.pdf

    (ISSN No. 0975-4131) (EISSN 2277 4955)

  3.  Kapooria Pallavi, Sharma R C and Kaul Deepak (2012), “Corporate Governance and Firm Performance: An Empirical Analysis of Finance & Pharmaceutical Sectors”, Management Research Journal   “Prabandhan & Taqniki”, Vol.6, pp.19-22.(ISSN No.  0974-852011

  4. Kapooria Pallavi, Sharma R C and Kaul Deepak (2011), “Corporate Governance and Firm Performance: An Empirical Analysis with Dummy Variables”, Management Research Journal  “Prabandhan & Taqniki” , Vol 5, pp.27- 31.

              (ISSN No.  0974-8563)

  • Chapters contributed to edited knowledge based volumes in publications with ISSN/ISBN Nos. / Conference proceedings as full papers

2017

  1. Pallavi Kapooria (2017), “Assessing Brand Equity : An Analysis of Equity Measurement Models”, Ch 15, pp.145-157 in Ed. Rupal Choudhary et al, “Developing Competencies & Skills for Global Competitiveness” , Excel India Publishers, New Delhi.

    (ISBN No. 978-93-86256-37-9)

     

  2. Pallavi Kapooria (2017), “Enhancing the Corporate Brand : Linking CSR to Branding Strategy” , Ch.29,   pp166-170 in Ed. Vazhan Arazu et al, “Dimensions in Corporate Social Responsibility”, Horizon Books (A Division of Ignited Minds Edutech P Ltd) www.imparc.in

    (ISBN No. 987-93-86369-05-5)

     

  3. Pallavi Kapooria (2017) , “Managing the Carbon Footprints : A New Dimension to Strategic Branding” , Ch.15, pp138-144 in Ed. Pramod Goyal et.al. , Make in India : Management Role & Perspective, Shree Parasmani Publications, Indore.

    (ISBN No. 978-93-84164-99-7)

     

    2015

  4. Kapooria Pallavi (2015), “Ethical Dilemma of Advertisements: Effect of Emotional Appeal on Adolescents”, Science Technology & Society, pp. 412-414, Gaurav Prakashan, M.P.

    (ISBN No. 81-902565-6-4)

     

    2014

  5. Chapter published in Edited Volume, Excellent Publishers, New Delhi (2014)

    Kapooria Pallavi (2014), “Entrepreneurial Success Mantra: Analysing the role of Social Networking” , Ch.    , pp. 50-52

    (ISBN No. 978-93-83083-63-3)

    2013

  6. Chapter published in Edited Volume, Bloomsbury Publishing, New Delhi (2013)

    Kapooria Pallavi, Sharma R C, Kaul Deepak, Sharma Nivedita (2013), “Some Challenges of Corporate Governance on Performance: An Innovative Econometric Analysis for Sustainability of Firms” , Ch. 13, pp. 176 – 185  in Ed. R.K. Mishra et al, “Corporate Governance in Emerging Markets”, Bloomsbury Publishers, New Delhi.

    (ISBN No. 978-93-82563-50-1)

  7. Chapter published in Edited Volume, Excel Books, New Delhi (2013)

    Kapooria Pallavi, Sharma R C and Kaul D (2013), “Compliance of Governance Norms & its Effects on Firm Performance: An Empirical Analysis”, Ch 6, pp 66 – 73 in Ed. Rajendra Jain et al, “Business Management & Information Technology” Excel Books, New Delhi (2013)

    (ISBN No. 978-93-5062-253-7)

     

  8. Chapter published in Edited Volume (2013)

    Kapooria Pallavi (2013), “Corporate Governance Practices & the Case of Satyam : A Fiasco!” , Ch.30, pp. 175 – 179 in Ed. Rajeev Shukla et al, “Management Horizons in Changing Economic Environment: Vision & Challenges”

    (ISBN No. 978-93-5126-2720-5)

     

  9. Chapter published in Edited Volume, Excellent Publishers, New Delhi (2013)

    Kapooria Pallavi and Singh Rajendra (2013), “CRM in Indian Retail Industry : Means to Value Customer Sovereignty”, Ch. 13, pp. 251-254 in Ed. Y. S.Chouhan et al, “Emerging Trends in IT and Management”, Excellent Publishers, New Delhi.

    (ISBN No. 978-93-81583-83-8)

    2012

  10. Chapter published in Edited Volume, Excel Books, New Delhi (2012)

    Kapooria Pallavi (2012), “FDI in Indian Retail Industry: Challenges & Impact” , Ch.30, in Ed. Ira Bapna et al, “Dynamics of Innovative Practices in Management”, Excel Books, New Delhi.

    (ISBN No. 978-93-5062-183-7)

     

  11. Chapter published in Edited Volume, Excel Books, New Delhi (2012)

Kapooria Pallavi, Sharma R C and Kaul Deepak (2012), “Impact of Corporate Governance on  Firm Performance: A Comparative Analysis of  IT and Finance Sector” Ch. 7, pp.53-57 in Ed. Rajendra Jain, Sanjay Dubey and Amitabh Joshi, “Developing Strategies for Organizations in Global Economies: Prospects, Issues &  Challenge”, Excel Books, New Delhi.

(ISBN No.  978-93-5062-002-1)

 

PAPER PRESENTATION/PARTICIPATION IN SEMINARS/CONFERENCES

International

  1. International Conference on Developing Competencies and Skills for Global Competitiveness organized by Prestige Institute of Management & Research, Indore in February 2017.
  2. International Conference on “Emerging Trends in Commerce, Management & Law in Global Scenario” organized by Renaissance College of Commerce & Management, Indore in January 2016.
  3. International Conference on “Science Technology and Society” organized by Indore Christian College, Indore in March 2015.
  4. 6TH International Conference on “Excellence in Research & Education” (CERE), organized by Indian Institute of Management (IIM), Indore, 8th – 11th May, 2014.
  5. 2nd International Conference PrCON on “Business Management & IT” organized by Prestige Institute of Management, Dewas in February 2013.
  6. 4th International Conference on “Corporate Governance” organized by Institute of Public Enterprises (IPE), Hyderabad in December 2012.
  7. 1st International Conference on Dynamics of Innovative Practices in Management” organized by Maharaja Ranjit Singh College of Professional Sciences, Dept of Management, Indore in December 2012.
  8. 1st International Conference PrCON on "Developing Strategies for Organizations in Global Economies: Prospects, Issues & Challenges" organized by Prestige Institute of Management, Dewas in February 2012.

    National

  9. National Conference on “Make in India: Management’s Role & Perspective” organised by Chameli Devi Institute of Professional Studies, Indore in Feb 2017.
  10. National Conference on “The Challenges & Changes in Arts, Design, Management & Education” organised by SDPS Women’s College, Indore in February 2017.
  11. National Seminar on “New Dimensions in Corporate Social Responsibility” sponsored by UGC & organised by St.Aloysius’ College, Jabalpur in January 2017.
  12. National Conference on “Changing Dimensions in Entrepreneurship” organized by Christian Eminent College, Indore in April 2014.
  13. National Seminar on “Contemporary Scenario in Innovative Management & Growth” organized by LNCT-MER, Indore in October, 2013.
  14. National Conference on “Management Horizons in Changing Economic Environment: Vision & Challenges” organized by Shri Vaishnav School of Business Management in August 2013.
  15. National Conference on “Emerging Trends in IT & Management” organized by Christian Eminent College, Indore in March 2013.
  16. National Seminar on “ Recent Trends in Commerce & Management” organized by Shri Atal Bihari Vajpayee Govt. Arts & Commerce College, DAVV, Indore in February 2013.
  17. 2nd National Multi-Conference on “Contemporary Global Trends in Management & Technology” organized by LNCT-MER, DAVV, Indore (M.P.) in August 2012.
  18. National Seminar on “Vision Value & Vibrancy in Higher Education” organized by Institute for Excellence In Higher Education (IEHE), Bhopal in February 2012.
  19. National Seminar on “Women Empowerment through Life-Long Learning” organized by Department of Life Long Learning, DAVV, Indore in February 2012.
  20. National Seminar on “Life Time Discrimination & Deprivation among Female Population” organized by Govt. MLB Girls PG College, DAVV, Indore in February 2012.
  21. 1st National Multi-Conference on “Contemporary Global Trends in Management & Technology” organized by LNCT-MER, DAVV, Indore (M.P.) in August 2011.

    The Research Paper was adjudged as the “BEST RESEARCH PAPER”.

     

    Regional/ State

  22. M.P. Women Science Congress on “Role of Women in Sustainable Development of Madhya Pradesh” organized by Madhav Science College, Vikram University, Ujjain (M.P.) in December 2011.
  23. M.P. Women Science Congress organized by Govt. Autonomous Holkar Science College, Indore in December 2014.

 

PARTICIPATION IN WORKSHOPS

  1. Workshop on GST organised by Shri Jain Diwakar Mahavidhyalaya,Indore in Decemebr 2016.
  2. Workshop on Researcher Connect at Indian Institute of Technology (IIT) Indore  in October 2015
  3. National Workshop on “Quality Issues in Higher Education Policies”, sponsored by NAAC, organized by Christian Eminent College, Indore in June 2015.
  4. Workshop on “Quality Assessment & NAAC” organized by Shri Vaishnav Institute of Commerce, Indore in 2013.

 

 

 

 

 

Membership in Professional Research Bodies -

Member (Editorial Board & Advisory Team) 

  • South Asian Journal of Multidisciplinary Studies (UGC approved) Internationally indexed , double – blind peer reviewed & refereed journal (ISSN 2348-0459) & Impact Factor : 2.389 ; a publication of JMA (Jabalpur Management Association)
  • Ignited Minds Journal (UGC approved) Internationally indexed ,peer reviewed & refereed journal (ignited.in)
  • International Research Journal of Management & Social Sciences, an international peer reviewed journal of Astro International Publication (ISSN 2455-4553)
  • International Journal of Management Education & Student’ Employability (IJMESE) Swindlink.com
  • IMPARC (Ignited Minds Professional & Academic Research Consortium) imparc.in

 Member (Executive Committee)

  • LARC (Learning & Research Club) Swindlink.com

 

 INVITED LECTURES ON LIFE SKILLS/MANAGEMENT WORKSHOPS-

As an aspiring life-skills trainer, have been engaging and conducting training sessions & guest lectures on essential life-skills as Resource Person

1. Corporate Training session conducted on “Customer Experience” to the senior &
middle level management team of Systematix Infotech P Ltd., February 2018
2. As a Resource Person on “Stress Management” under 7-day Workshop on Awareness
of Health Hazards in association with Choithram Hospital & Research Centre,
Indore, March 2017.
3. Lecture on “Emotional Intelligence” at NSS camp organised by DAVV, Indore, Feb,
2017

4. “Entrepreneurship & Marketing Management” delivered for MSME (Ministry of Micro, Small & Medium Enterprises) under ESDP (Entrepreneurship Skill Development Program), GOVERNMENT OF INDIA, 2016

5.“Personality Development & Communication Skills” under PERSONALITY DEVELOPMENT CELL under GOVERNMENT OF M.P. organized at Govt. NSP Science College, Indore, July 2016.

6. “Work Management & Stress Management” organized at Govt. Autonomous Holkar Science College, Indore, August 2016.

7. As Resource Person on “Stress Management” at One day Workshop on Recent Trends of Science and Management organized by Govt. NSP Science College, Indore , Nov 2016.

8.Lecture on “Emotional Intelligence” at NSS camp organised by DAVV, Indore, Feb, 2017 

Books

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Book Chapters

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Edited Books

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Peer Reviewed Journals

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Internet Communication

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